Monthly Archives: July 2012

What are the practices which favor the “second life” of objects ?

The recent economic crisis has consequences on life conditions of the most precarious populations and is also an opportunity to question our consumption pattern. In this context using vs. owning is becoming a more spread reality. In 2011, 34% of … Continue reading

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The increasing importance of marketing in the retail sector

The retail sector development has been based on the democratisation of consumption thanks to a low price economic model. This model relies on a low price-oriented value offer . To be efficiently implemented, this model needs to work on the … Continue reading

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