Category Archives: Studies and Research

The society of the leisure activities in the shadow of the value work

French are often seen as being fond of leisure time and leisure time activities. The present research shows that even if leisure time and social relations became more and more important over the last twenty years, they remain still less … Continue reading

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Evolution of the living conditions and the aspiration of seniors in France for 30 years

This study emphasizes that seniors from nowadays haven’t really much in common with seniors from thirty years ago. Baby-boomers appear as a “golden” generation who benefitted most from social rise, the spectacular improvement of living conditions, the access to property, … Continue reading

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The fear of “everyone for himself”

Social cohesion refers, in public opinion, to respectful relationships which depend mostly on individual attitudes. Individuals consider themselves as active players of social cohesion. In particular, respect for others and tolerance are, for most people, far more essential for living … Continue reading

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What are the practices which favor the “second life” of objects ?

The recent economic crisis has consequences on life conditions of the most precarious populations and is also an opportunity to question our consumption pattern. In this context using vs. owning is becoming a more spread reality. In 2011, 34% of … Continue reading

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The increasing importance of marketing in the retail sector

The retail sector development has been based on the democratisation of consumption thanks to a low price economic model. This model relies on a low price-oriented value offer . To be efficiently implemented, this model needs to work on the … Continue reading

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